How do you thrive while operating in a small town?
Find Your People
It may seem obvious, but it is important to surround your agency with those you respect and can bring in a different perspective. Just because we are living in a small town does not mean we aren’t big town people with big town ideas. Finding those people to join your agency helps push your business forward.
Finding those employees may seem daunting, but it is completely possible. Look for college students, employees at companies doing creative work that might want a change of pace, or even people who had wished to be in marketing in a past life. They can all come into your agency and add fresh, new perspectives.
Make Connections
Putting yourself out there is essential in this business and reaching out to potential clients will inevitably help your business grow. The age-old saying, it’s not what you know but who you know, comes into play here, especially while marketing in a small town. Business owners talk, people in small towns talk and you want them to be talking about you!
Our clients are important to us, not because they hired us to create content for their business but because we live in the same community where they will thrive. This allows for us to create a connection that not all agencies will be able to compete with. We know the area, the people, and the needs of our clients.
Hold Up Your End of the Deal
Do the work of a big-time agency in a city, while located in a small town. Don’t put yourself in a box of only marketing within your town and feeling small. Look just two hours outside of your town and you’re bound to find other companies needing your help.
Proving yourself and the work set forth by your company can be a game-changer. It will help your business grow, not only by word of mouth but by having previous/current clients with success stories thanks to the work of your company.
Make Yourself Known
Being located in a small town does not limit your abilities to create and provide big-city marketing. Putting in the extra work and effort towards those in your community will help your business and theirs thrive.
What small town business needs your expertise?