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The Importance of Social Media

Updated: Apr 21, 2022

Build and Grow Your Brand

Social media makes it easy to reach new customers! With the ease of posting and connecting with consumers and other brands, your business can snowball with the correct strategies behind your campaigns. With millions of users on Facebook, Instagram, Twitter, and other platforms, finding new customers is easier than ever before as long as you look in the right places. Users find new products every day on social media, so why not yours?

According to Instagram, 83% of their users discover new products or services while on the app. New products are easy to find, and if you place yours correctly, customers will find yours on social media. In addition, the use of social media can lead to more traffic to your website, which means increased sales.

Communication and Information

Social media is a two-way communication channel that allows businesses to interact with customers and vice versa. Companies can utilize social media channels to ask questions that gauge their audience and gain valuable feedback from consumers who use the product, as they are more likely to be following the company. Social media makes it extremely easy to build a relationship with your customers over time when fostered correctly. It allows the customer to feel connected with your company, which builds your brand equity and increases returning customers.

Social media helps with communication between customers and companies. Customers can comment on posts with questions, and a company can quickly reply using direct messaging. At this level of engagement at this ease of access, it also helps with crisis management and clear and concise customer service. These two things can be handled very swiftly with a social media presence.


Social media is a fantastic way to advertise either through organic, boosted, or paid advertising. All three methods get a lot of attention if done correctly, and it is possible to see engagement and reach right away. Through insights, Instagram and Facebook allow you to see just how well your post does. It shows the breakdown of demographic and basic performance metrics like reach, engagement, and impressions. This lets you calculate return on investment if you are putting money into your posts and allows you to see what your customers want to see more of.

Organic posts also referred to hard posts, are only seen by your immediate following and whoever shares the post. Boosted posts solely increase the number of eyes your post gets in front of. On the other hand, Paid posts allow you to target specific audiences and control what call to action you want to display(these options are not available for organic and boosted posts). Paid posts are a surefire way to reach your target audience, given that you know who you want to target. Each post must be crafted individually to fit the preferences of the audience.


Social media allow companies to connect with their customers more personally; it allows for a more extensive reach through detailed targeted advertising. Social media is a necessity for any growing or established business.

What social media trends do you want to try this month?

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